MBA IN DIGITAL MARKETING

This MBA in Digital Marketing is a unique and innovative program that addresses the need of modern professionals to be familiar with the digital world. It is particularly suited to aspiring individuals who want to develop a deeper understanding of new concepts of digital marketing and marketing through social media. They may include Managers and Executives working in Marketing, Advertising, Communications, Sales, and professionals looking to expand into a marketing role.

Core Courses

  1. ORGANISATIONAL BEHAVIOUR
  2. BUSINESS POLICY & STRATEGY
  3. RESEARCH METHODS

Electives

  1. CONCEPTS OF DIGITAL MARKETING
  2. MARKETING PLANNING CONTROL
  3. DIGITAL MARKETING STRATEGY
  4. PRACTICE OF MARKETING
  5. SOCIAL MEDIA MARKETING
  6. MARKETING ANALYSIS & DECISION
  7. MOBILE MARKETING