The MBA in Public Relations & Advertising will prepare you for a career in the exciting worlds of PR and Advertising. The two disciplines are combined under one MBA and are approached from a Marketing perspective. Areas covered include principles and PR in action; media relations; public relations in central and local government; ethics and codes of professional conduct; crisis management and sponsorships; advertising planning and budgeting, media research, consumer research sales promotion; advertising effectiveness advertising and society international, multinational and global advertising.